How To Increase Conversions and Improve Shopify Store?
In this blog, we will break down the most practical techniques to increase conversions and improve your Shopify store. No doubt starting a Shopify store as a beginner is really a big deal. As we know Shopify made it easier for us but there are plenty of things that have to be done from the seller end.
Our product page is where most of the people make decision to either buy this product or leave a store and usually its neglected part of the sales funnel.
Most of the store owners try to make unique and improve their landing page and often forget about what happened when customers add product to the cart?
Product page have detail about what makes this product amazing, list the detail of customer’s need and their solution. No doubt beautiful photos of your products and well written description is too much important for it but there’s also more table stakes which you should know about to improve your product page.
I have mention some of the tips to increase conversion or improve your Shopify store
Different tips of the buyer’s journey
- Awareness
- Decision making stage
- Post product
Tips to improve the buyer’s journey for your Shopify Store
1. Awareness Stage
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Favicon:
In fact, favicon is a short form of favorite icon. Actually it’s really help in identifying your store. One of the main things is that it increases the brand awareness and highly chances to increase traffic.
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Highlight CTA
You observed that many Ecommerce platforms like Amazon and EBay, minimum 3 sliders are placed at the top of the Home page which have CTA button on it. These through high impact to the customers and they attain attention.
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Activate Daily Offers
To active daily offers and also time, sense urgency among your audiences. This will grab the focus of your customers to your products.
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Personal Testimonial
Customer Reviews are essential for building trust among customers and seller. In this way, you can increase conversions. Because most of the customers read reviews before purchasing the product and they trust reviews more than product description provided by the store owner. Therefore customers reviews are commonly used approach, you should have to find out different ways to catch the customer’s attention and also add social poof.
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Language And Currency Converter
You should also provide facility of language and currency convert to your customers. So, they can estimate the final amount of the product in their currency and language.
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High Resolution Images
Your product pictures will be in high quality and high resolution because high resolution images play a vital role for your product sale. Always bear in mind that compress images before using, if you don’t do this it will leave your store landing page for long. This is not acceptable by the customers. From tinypng.com, you can compress the size of your product.
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Blog Section
Creating blog section to your store is very important because your website get high ranking on SERP. It’s a wisest way to build a relationship between you and your customers. It’s also helps you to write about your new product or inventory, you can also share some interesting stories about your products as well.
You can also add the following pages to your Shopify store
- About us
- Contact us
- Shipping policy
- Return and refund
- privacy policy
- Terms of services
2. Decision Making Stage
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Informative Videos
It’s another secret to grab the attention of your customers is added interesting or informative videos of your products. Most of the people watch videos before purchasing products as they want to bring that product in their life which will help them and solve their issues. So, you can increase conversions and get more sales.
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Wish List Option
You can also add wish list option as well, sometime customer’s like that product but they don’t want to buy this product immediately. Therefore if you add wish list option to your store they will add product to the wish list and purchase product when they want.
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Live Chatting
This feature helps you to build tight bond and trust among you and your customer. It’s really important if you want to make some loyal customers as well. With the help of this your customers can contact with you when they have any question, buy something or have an issue. You can also send them recommendations and also inform them about your new product.
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Product Reviews And Rating
Product reviews and rating plays an important role for both buyer and seller. Buyers can read reviews before buying any product and it will also help seller to improve the difficulty of buyers through reviews. So don’t lose this chance let’s give them chance to write about your product and what they feel.
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Add Some Social Media Links
It’s a great opportunity to add social media links because social media is power now and having social media account for your Shopify store can widely help you in building brand awareness.
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Free Shipping
Customer’s love free shipping and this attract the customers like flowers to do the bees. You should have to offer free shipping for your loyal customers.
3. Post Purchase Stage
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Quick Delivery
Quick delivery is one of the main essential for the success of your online store. People want their order product receive them very quickly. As we know that delivery attracts customers and they love the store that has fast delivery option. It’s also save money.
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Sending Gift Card
You should have to send gift card to the customers in order to connect with you. There’s no doubt everyone loves gift, when you send them gifts they will come again as a magnet and also reason of new customers.
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Email Or Newsletters
You should send them email or newsletters because email marketing provides best ROI. Send mail time to time when you realize or when you have new products in stock and update inventory. Bear in mind that you shouldn’t lose hope because it takes time and if you have patience you will definitely get high success.
