What Is Shopify And How It Is Good For Me?

What is Shopify?

Shopify is a platform for selling goods and products by creating an online store. With the help of Shopify, the sellers can also sell their items to one and another physically instead of talking online through phone or e-mailing. No matter whether a product is being sold online or it is on social media platforms or in a physical setup. Shopify had covered all the selling aspects.

Basically, Shopify provides the sellers to start an online business. It can be done easily by setting up their products on the website. And sell them online without facing any difficulty. Moreover, there are various Shopify plans that have different pricing according to the features. Amazingly that features are suitable for all types of business. For all the newcomers who are going to start their businesses for the first time, for them, Shopify is an excellent opportunity. It comes with an e-commerce platform. This is so helpful that it can gradually increase profitability and can expand your business.

What does Shopify do?

As told above that Shopify is a platform that provides services. In order to have the business approach to an administration panel that provides you the facility to save the information, you can even add up the items and precede orders. No need to worry if you do not know how to utilize Shopify. It is very easy to use and you can even learn it while using it. So without wasting any more time you can simply start your online store and can run it speedily.

Doesn’t matter if you are flourishing the ornament stylists and desire to start selling your own products. Or if you are a musician and wish to sell your recently recorded tapes. Or on another hand, if you have a well-settled business and you wish to expand it, for all types of work Shopify is always there to assist you. Countless entrepreneurs from different countries all over the world rely on Shopify that increase their sales.

Following are some various items that can be sold on Shopify. It is helpful in so many aspects. Whether you are already selling an item, still Shopify guides you on how to boost up sales and expand your business.

1. Tangible Products:

Any item that can be made by hand or anything that has been factory-made or if you are dropshipping any item to your customers, all are called tangible products or physical items. Such as Islamic wall art, ornaments, present boxes, shirts (that can be t-shirts or sweatshirts) all fall in the example of tangible products.

2. Online Products:

The products that intangible and cannot be touched come in the category of online or digital products. E-books, downloading audios, e-courses, designs of clothing, all are examples of online products.

3. Facilities and consultations:

In order to guide anyone about the amenities or problems they have in form of online sessions or meeting them at a physical place comes in the category of facilities and consultation. It can either be done by the dentist, life coach, and interior designer. No matter whatever your profession is. Every kind of dealing can be done through Shopify.

4. Membership:

If you want people to be a participant of your business you can simply offer them membership by only subscribing to your website. Membership can be of various kinds like if you own a yoga studio so Shopify helps you generate the content on your website that can only be viewed by the customers who have the membership.

5. Selling tickets:

If you want to sell travel tickets or any type of tickets whether they are of any event or related to anything else, Shopify is always there to help you out and be a source of your earning.

6. Rentals:

Businesses that rent anything basically provide the services or even somehow the tangible item is also involved. For example, if you want to get the clothes or other accessories on rent, you can simply utilize this medium.

Shopify Features:

Shopify comes with so many features but below are the some that explain the importance of Shopify and its benefits that a business can have by using Shopify.

Sell Over The Globe:

Shopify is the platform that facilitates its users by not creating any selling boundaries. Doesn’t it sound astonishing? This means that its users can sell their goods and services all over the world that covers almost 175 countries. The main platform is one but it has various branches like selling online, in a physical setup, or something in between both. Sometimes meeting in person and other time have an online meeting. It tries to make its users feel comfortable to every possible extend which some other platforms don’t.

Similarly, if you want an online setup Shopify offers some amazing features for online stores that are as follow:

• Drag and drop store builder:

Shopify offers more than 70 certified and professional themes. It has a theme store that has both free and paid themes. You can easily have custom-built colors, images and set their fonts according to your desires. Moreover, you do not need any special designing skills and you can adjust them according to your taste.

• Mobile adaptive:

As we know the world is shifting towards the cellphone. All the business deals and every type of work are done through phones now a day. So keeping in view the trend Shopify also design its features for mobile. This means that you can get in touch with your store and browse it any time anywhere. And same is for your customers they can experience and browse your store in any way that is feasible for them.

• Secured and quick payment:

What else is needed if you get the secured payment methods? Most businesses and individuals get worried before they start something new just with the fear that they may not lost their investments. Therefore this platform is the most reliable platform. It secures your accounts and also accepts credit card payments.

Promote Your Business:

This platform is the place where you can get the right customers for the right product at the right time. And it can be done in the following ways:

1. Get The Right Customers:

If you do not have the right people who worth your selling so this might cause failure for your business. To have the right customers following methods can be used.

• Blogs:

You can get more traffic to your store by creating blogs. As many people will get it they will come to your store and it will indirectly be profitable to you.

• SEO tools:

SEO tools can be helpful in many ways. Like it allows you to edit title tags, Meta descriptions and product descriptions can also be added.

2. Market Your Products:

It is very important to market your product or whatever good or services you are giving. If people would not know about your product they cannot become your customer. And another benefit is that to market or promote the product you do not require any kind of special skills. It can be somehow done free of cost.

So for that, there are the following ways in which your product can be marketed:

• E-mail Marketing:

Shopify emails allow you to get the email campaigns from the already made designs. Email Marketing plays an important role in today’s eCommerce business. And it will also play an integral role in generating custom revenue.

• Facebook Advertisements:

At the moment Facebook is the platform that is accessible by everyone. So it can be the best way to get the customers and feel self-assured that you are pointing to the right dealers.

Shopify Partners:

In easy words, anyone who has signed any type of agreement with Shopify is known as a Shopify partner. In order to earn more cash, it can be done easily by suggesting new customers to Shopify or you can do affiliate marketing. Having success on Shopify can be easily be seen by Shopify experts.

Cost Of Shopify:

Everything that provides you any kind of facility it charges you for it. Same is with this platform. It has 5 types of various plans.

Following are those plans:

1. Shopify lite: it charges 9$ per month.
2. Basic Shopify: it cost $29 each month.
3. Shopify: it charges 79$ per month.
4. Advance Shopify: it cost $299 every month.
5. Shopify Plus: it starts from $2000 each month.

Every plan is different from others this is why each plan has different pricing. As they provide facilities according to the price they charge. You can choose the plan that suits your needs the best.

Countries In Which Shopify Can Be Used:

Shopify can be used in 175 different countries. It means Shopify has covered almost the whole globe. Amazing another feature that Shopify holds is that it can be used in more than 20 languages and adding some more Shopify also accept payments from various countries. Those are as follow:

Australia, Austria, Belgium, Canada, Denmark, Germany, Hong Kong SAR, Ireland, Italy, Japan, Netherlands, New Zealand, Singapore, Spain, Sweden, United Kingdom, and the United States. There are some limitations that Shopify payments cannot be used in some areas of the US.

Shopify Selling Platforms:

Amazon, E-bay, Facebook, Messenger, Instagram are some handles of Shopify where you can easily sell your product and boost up your profitability.

Selling Products On Shopify:

If you wish to start online selling with this reliable platform all you need to do is: you make your site on Shopify and add items to it. Moreover to get the traffic on your site and let people get your products, and make your site in list of top ones so that shopkeepers can visit it, all you need to do is get your hand on your products. Learn more about them, so that you can easily sell them. For all this, Shopify is always at your back to increase your sale and support you to start a business or expand it.

Shopify App Store:

The platform where all type of plugins (that can be free or premium) is collected which helps to make your online store function more effectively is known as Shopify App Store. It is a most amazing place from where you can get specialized features and add them to Shopify.

Shopify App Pricing:

Shopify has some plans that involve payment gateways and they start from 49$ each month and offer a free trial of 14days. Moreover, the Shopify app also has a free to install version for stripe. That helps you to have an idea how it works and if it suits your requirement you can have a paid version of it.

Shopify Apps:

As discussed above the Shopify app store and their pricing now comes the Shopify app that can be a better source of functioning your store.

1. SUMO – Boost Conversion & Sales:

• Sumo has the feature of drag and drops emails from editors which helps to generate high converting forms to gather all the emails of the people who visit your store.
• It also collaborates with Shopify to offers the discounted vouchers for those visitors who are subscribed.
• It has the feature to minimize cart rejection and enhance your email list and also higher the rate of average order value.

Pricing of SUMO:

In sumo, there is a plan available that is free of cost and other plans that is named as Pro plan it charges 39$ per month.

2. Omnisend Email Marketing:

• It is a platform that provides email marketing solutions for Shopify stores. With the passage of time they continue adding more channels to their application. That includes SMS, push notification, Facebook Messenger and much more.
• Omnisend also allows building marketing automation with the help of already built workflow to interact with the consumers all over the channel.
• It allows to syncs with google and Facebook advertisements to re-target customers.

Pricing of Omnisend:

On Omnisend a free pricing plan is available. It also has some paid plans too. Paid plans start from $13 and go up to $80 every month. Initiative or business plan are also available and have custom pricing.

3. FAM: Fully Automated Marketing:

• It is a Shopify application that is also built by Sumo. FAM was actually built by the motive to substitute an email marketing group for the Shopify business yours.
• What else is needed if there is an app that pulls your data directly from the Shopify store and Instagram platform? This is what exactly FAM does.
• It grabs the picture of your item, font size of the website, colors of the brands, and its logo and automatically generate higher conversion emails just clicking once.
• It is a new Shopify app and can astonishingly generate more than $1000000 revenues for its beta users.
• By automating feature it also schedules emails and delivers them to the right customers at right time.

Pricing of FAM:

It charges 5% fees on profit collected from emails that are sent by FAM. Additionally, it is free to install.

4. Smile.IO: Rewards & Loyalty:

• It allows its customers to take action such as create a customer account. Place an order. And also leave their reviews (either they are good or bad).
• Another way of marketing that be done is through word-of-mouth marketing.
• Some special plans are also added that helps to make your engagement strong with customers and grow your sales in order to generate profits.

Price of SMILE.IO:

It is free of cost to get started. Furthermore, it has some paid plans that start from $49 and goes up to $599 each month. Another type of plan that is called enterprise plan charges $1000 every month.

Shopify API:

Shopify API is a tool that is much powerful and allows you to suggest improved solutions to customers. If you want to know the exact use of Shopify API it can be learned from different articles that focus on seriously actionable advice only to make it use higher.

Cost for Shopify API:

Storefront API is free of cost and some other API also does not charge. But along with that, there is some API that needs to have a Shopify premium plan.

Free Plan:

Shopify has various rates and pricing plans so that you can choose one that fits you best and can fulfill your requirements. No need to worry if you are not sure which pricing plan suits you the most and which plan you should choose. To make you stress and ambiguity free offers 14 days free testing period to have an idea that how Shopify features can assist you to sell your items and grow your business.

Shopify Payments:

As told above Shopify accept payments from certain selected countries only. It is also known to be the easiest method to accept online payments. It reduces the hassle. It sets up an account with the third-party payment provider so that you can have a secure and reliable payment method.

Charges Of Payment:

Card payments are also acceptable and there is no need of involving a third party. 30 cents are charged if you do an online transaction. Adding some more charges that are 2.9% and go up to 2.4% all depends upon the plan you choose.

How Do You Start With Shopify?

If you are thinking about Shopify to create a Shopify store, take the first step to get started and signup for a 14-days free trial. If you are worried about entering credit card information then you don’t need to worry because no credit card information is required for a free trial you just need to submit contact information and answers a few questions about your online business. Let’s follow the step-by-step guide to make your own Shopify store.

Step 1: Enter your email address

Step 2: Set your password and suggest your Shopify store name and then click the button “Create your store”.

Step 3: You may skip this step or submit information about yourself.

Step 4: Add your address information so you can get paid and click the button “Enter my store”.

During your trial version, you may need to check all aspects of Shopify’s software.

1. Add products

2. Create a marketing campaign

3. Change your storefront design

4. Add on an application or two

Make sure Shopify can fulfill all of your daily operations. Look for any advanced features you may need, such as filtered search, abandoned cart notifications, and pop-up promos. Once you’re satisfied Shopify is the right choice for you, choose your appropriate pricing plan. Don’t forget to check out the Shopify app store to enhance your store features as per your requirement. You can always reach out to Shopify customer support.

Want to Learn More?

• Top 25 Best Web Hosting Companies In 2021
• How To Increase Conversions and Improve Shopify Store?
• Tips To Build Successful Store

Is there anything else missing you’d like to expect in this article? Let us know in the comments below!